Hey! Thanks for visiting my website.

My name is Irene Rudnyk. I am a portraiture photographer, educator, content creator and Canon Canada Ambassador residing in Calgary, Canada. 

I picked up a camera around 12 years ago and regularly photographed my main subject, my sister Orysia. Since then I have been captivated and inspired by feminine beauty. I try to capture the woman in front of my camera in a more creative, romantic manner. I don't strive for realism, but rather a visually pleasing and feminine version of the finished product. While the subject is always the focus of my images, I truly put a lot of thought into the environment and details of the photo. I like to have full creative control over the photoshoot, so I often act as a stylist or creative director and sometimes assume the role of the makeup and hair artist. 

I started my YouTube channel as a place for me to share all my creative projects and help other photographers with tutorials, behind the scenes and DIY videos. I never was and never will be an overly technical photographer, and I love to show how I achieve my images with just simple techniques and budget setups suited for both professionals and beginners. I share my art with my subscribers in the hopes of inspiring others and to spread some beauty into the world.